Mass Retail · Private Label
A private label program built to hit the margin, every season.
A specialty retailer was losing money on their existing private label program — inconsistent quality, missed ship windows, and unit economics that didn't survive contact with the markdown calendar. We rebuilt the program from tech pack to delivery.

6 → 2
Factories consolidated
11 → 9 wk
Tech pack to DC lead time
< 1%
Defect rate at receiving
100%
On-time delivery across program
The Challenge
What the buyer was up against.
The retailer had spread their private label across six factories chasing unit cost, and the quality band between them was wide enough to show up at the store shelf. Ship windows slipped by two to three weeks on most programs. Markdowns ate the margin the cheaper unit cost was supposed to protect.
The merchandising team wanted fewer factories, tighter tolerances, and a repeatable construction vocabulary across the program — without losing the cost discipline that made private label worth doing in the first place.

Our Approach
What we actually did.
We rebuilt the tech pack library from the ground up — a single construction vocabulary across categories, with tolerances specified in a way the factory could actually hit. Fabric and trim were consolidated against a shortlist so the mills could run us without retooling per PO.
We consolidated production from six factories to two vetted mills with history in the category. Inline QC and pre-shipment inspection were built into the program as a line item, not an emergency intervention.
We rebuilt the lead-time calendar around a pre-production (PP) sample gate with a hard approval date — miss it, you miss the cut-in date, no exceptions. The retailer's planning team got a delivery window they could actually plan against.
“Private label is not supposed to be a gamble. When the program is built right, the margin is engineered in before the first yard of fabric is cut.”
Outcome
How it shipped.
Defect rate at the DC dropped below 1% across the program's first two seasons. On-time delivery hit 100% against the rebuilt calendar. Tech-pack-to-DC compressed from roughly 11 weeks to 9.
The retailer has since moved additional categories onto the program. The unit cost did not go up — the volume consolidation and fewer QA emergencies paid for the added discipline.
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